Who we are
a collective of street lovers, driven by ambition and a relentless work ethic. Our team comprises creative individuals who see potential where others see ordinary.
What we believe in
in the raw talent of people found in the streets, and we champion the idea that nothing is impossible. Your only limit is your mind, and we're here to help you push past those boundaries. Join us in celebrating the creativity, ambition, and hard work that define our ethos.
What guides us
Principles we use when we design product, partnerships, and community touchpoints.
01
Culture in motion
Urban fitness, streetwear, music, and IRL energy—one brand voice. How you train, dress, and create should feel connected, not scattered.
02
Products with intent
Apparel and gear for real days; the NE App keeps runs, music, drops, and challenges in one place. Less noise, more follow-through.
03
Responsible technology
We use AI to elevate your experience, not to replace your judgment. We build it with clear intent: helpful where it matters, transparent in how it works.
The ecosystem
One brand, multiple surfaces—each built for a clear job.
NE App
Training, music, challenges, and drops—your pocket companion for the lifestyle layer of the brand.
Explore homeShop
Streetwear and fitness gear aligned with how you move—same attitude as the app and the rest of NE.
View shopMephonecast
Multi-angle filming with the phones you already own—podcasts, interviews, sets, or solo work, with desktop session control.
Learn about MephonecastTechnology & trust
When we use AI, we use it deliberately: to enhance your experience, not to replace human judgment or drown you in noise. We aim for ethical, transparent use—features that feel helpful, not invasive, and that keep you in control of your journey.
The goal isn't more screens or metrics for their own sake. It's a better training companion, a clearer path to your goals, and a brand that treats community and trust as non‑negotiable.
Community
If you move with intention, create with heart, and want gear and tools that match that energy—welcome. This is bigger than fabric or code; it's people building a different kind of everyday.